If I Had To Start Writing On Medium In 2024 Here’s Exactly How I’d Do It

Can you grow on Medium in 2024?

9 min readOct 4, 2023

Only 89 days left in 2023!

So what’s your plan for 2024? Would you let it go as this year went by or will you do something that’s meaningful to you, like writing on Medium?

Because as far as I know writing on Medium is the best thing to do.

Maybe you’re a student trying to make some side income online.
Maybe you’re a busy parent handling your kids but want to do something online to use your free time.
Maybe you’re a busy full-time person not satisfied with your job and looking to start writing online so you can do your own thing. Or,
Maybe you are unemployed doing nothing but somehow you know “You can make money writing online” and want to start writing online.

Great.

Doesn’t matter who you are. Because anybody can write on the Internet.

And why not write on Medium instead of writing on other crappy platforms? Because on Medium, you can directly make money through your writing by joining the Medium Partner Program.

And that’s the best part about writing on Medium.

You don’t have to sell anything
You don’t have to rely on clients
You don’t have to convince anyone
You don’t have to listen to your boss
You don’t have to attend long boring meetings
You don’t have to go to the office and grind 8 hours a day

Sounds so cool, right?

But growing on Medium can be pretty challenging, especially when things are changing fast. Terms like “Curations” and “Boosted” can punch in your gut.

But, hey don’t worry. I can help you.

I have got 5,000 followers now. But “Who cares? Thus, let’s start it again.

So, what I would do if I had to start writing on Medium this month or in 2024?

Here is exactly how I would do it:

Step 1: Design My Profile

This is the first thing I’d do.

Of course, you can choose a random account name like “Modern Villa” and put a “Statue” on the profile. At some level it’s good. But the problem with doing that is people want to see the person behind the work.

So if you want to connect with your audience and build trust with them — you can’t do this anonymous stuff.

Here’s how I’d design my profile.

Profile Picture: I’d put my real picture in the logo.
Profile Name: I’d write my real name/pen name in the account.
Bio: I’d show 3 things: Who am I? What do I do? And What I can do for the reader?
Banner: I’d put a banner that supports my work or message
About Page: I’d give a little description of my journey (optional though)

If you can nail those things, you’ll have a much better conversion ratio.

This is the reason one of my latest posts got me 143 followers. Just from ONE post. See this:

Can you imagine how powerful it is?

So do what I just said.

Step 2: Design My Content Bucket

This is where most writers get stuck.

Don’t find a niche, let’s niche find you. Because you’re the niche.

I get a lot of questions regarding niche selection. People ask me “How do I find my niche?” “I don’t know what my niche is” Etc. Etc.

Here, I’ll give you 2 ways to find your niche:

Way 1: Your Interest-Based Topic: Maybe you’re interested in a particular topic and you’ve been consuming content on the topic for a while — you really like the topic.

Let’s say the topic is Crypto. Great.

Write all the things you know about crypto. And when you do it, don’t just write about crypto. Combine your own personal stories. Like, how did you get into crypto? How much money did you make? How did you learn about crypto? What are the lessons you’ve learned along the way?

Do you see what I mean?

This will not only make you an authority in the market but your audience will also relate to you and ultimately it’ll build trust with your reader.

Way 2: Category Innovation: This is the strategy I have built for writers. In this strategy, you choose your 3 favorite (if not interested) topics. Just 3. No more no less. And you start writing on those topics for straight 100 days or 6 months.

So when you publish your ideas for 100 days or 6 months on those topics you’ll definitely get data — views, likes, comments, etc.

Now here what you have to do is double down on what works and cut down on what doesn’t.

If something works, write more of that. If something doesn’t, cut down that.

Remember. On Medium, you can’t just write about 20 different topics and expect massive growth. It’s not going to happen. You have to write for one specific audience.

And that audience is you.

You write about the topic you’re interested in and like-minded people will follow you and they become your audience. Win-win.

This graphic defines the Category Innovation so well (for 100 days):

This is the single best tactic that has worked for me and for other writers who have used this.

The reason behind doing it is that you have to understand how Medium works. Here’s exactly what you need to know…

When you write about different topics you gather different types of people, so there is a high chance that they won’t interact with your every single piece of content. Because you’re writing about 20 topics that they’re not interested in. They followed you because they just liked one of your posts. So this causes you low engagement, thus slow growth.

I call it “Audience Differentiation.”

On the other hand, if you write about one topic that you’re interested in, you get targeted followers. Followers that are only interested in the topic you write about. And they read your every piece. Because you only write about one topic. Thus your engagement goes high, and you get more claps, comments, and views. So you grow fast.

I know this might seem nonsense, but this is what I believe. See this:

You should try it.

Step 3: Master Creating Headlines

Headline makes or breaks your content.

I heard this term somewhere on the internet and it’s fascinating to me, here’s how it goes:

“Some books are Best-Selling books just because of the headline.”

Writing headlines is an art. Only a few people know how to write “Killer Headlines” but don’t worry I’ll give some secret sauce here that’ll help you write great headlines.

But before you learn to write great headlines, you first should understand what’s the purpose of a headline.

Do you have an answer? Let me tell you…

The sole purpose of a headline is to grab the reader’s attention and force them to click on the headline.

If you can do this, all the eyeballs are yours.

Here’s how you can create “Killer Headlines.”

Value Proposition: In order for the reader to click on your headline, they must see a clear outcome, benefit, or value in the headline.

If your headline doesn’t have a clear outcome, value, or benefit — the reader ain’t gonna click.

So when you create your headlines, ask yourself (more details):

Who’s this headline for?
What’s the topic about?
What value am I giving here?
What’s the benefit of reading the headline?
Or, What’s the outcome am I promising here?

So to be clear, answer: Who? What? And Outcome?

However, You can create headlines from different angles. But these were the core ideas behind how you create great headlines.

Here are some examples:

Step 4: Master The Art Of Story Writing

Your 80% of the work is done.

The headline is the 80% part of your writing. Because without clicking the headline — the reader can’t read your story. Could they?

And you just learned how to create great headlines.

Now I’m gonna show you how to write content that hooks the reader and helps them read till the end.

Yesterday, I found this comment and it really makes me proud of myself.

This is how people read your content.

Ever noticed how I structure my Medium articles?

If you’re following and reading my content for a while you know the pattern I use, you know the formatting I use, and the tricks I use to keep the dopamine high and hook you (the reader) throughout the content.

Here’s exactly how I do it:

Start small: When you start your content, don’t start with a long sentence or paragraph. Just state a simple one-line sentence. Or ask a simple but powerful question. This holds attention of the reader.
Don’t bore the reader: Don’t write long paragraphs. Long paragraphs dull the reader’s interest. Write short and mid-length paragraphs — they’re easy to read.
Use slippery slide writing: Throughout the content, ask questions to your reader, use curious phrases, and tell stories. This will keep the reader engaged with your content till the end.

For more, see this picture:

Step 5: Build A Writer’s Mindset

There are some crucial things that you have to master.

Writing is not just about jotting down your thoughts on a paper and publishing them online.

There are a lot of things involved in writing. So if you want to succeed in writing online you should master these mindsets or call it whatever.

Quality and Quantity

This is one of my main mantras.

Most people assume that writing too much content is bad for the readers. They think that if we write and publish “Too much content” it’ll burn out the reader.

This only happens when all you do is publish “Crappy Content.”

If you’re starting out on Medium, volume is the key. You can’t just publish once a month and expect massive growth. You need volume.

You need to publish more. There is no audience that is going to burn out reading your content. So you’re free to publish as much as you can. Because you have no audience yet.

I’d suggest you publish at least once a day. And once you start getting results you can switch to once a week (after 10k or 20k followers)

Let me break your beliefs: My top favorite writers who have 100k, 200k, or 300k — still publish once or twice a day.

So why are you even bothering in the first place?

Publish more and make sure your content is “Worth reading.”

Consistency

Consistency is what really matters.

No one has ever been successful in writing in just a few days, weeks, or months. Even lottery winners take so many shots before they become “Millionaires” and become “Beggars” again after a few months lol.

But do you see what I mean?

It depends on you how quickly you’ll get success in writing. If you constantly learn and evolve— you’ll have success pretty quickly (6 months or 12 months)

Have patience and maintain consistency.

Network and Learn

Don’t network too much.

You don’t need 100 fellow creators supporting and helping you in every moment. Instead, you just need 4–5 people who are genuine to you and are like-minded.

Learn from them, share ideas, and help each other. This is what networking is about.

Read other people’s work — it’ll give insights, knowledge, and new perspectives.

Read books not because you wanna call yourself a “Writer” but because you are genuinely interested in reading books. If you don’t have a habit of reading books, build one. Because it’s powerful.

And do the things most people aren’t doing — this can make you feel uncomfortable and you might also look stupid to other people. But trust me, you’ll be so ahead in your life after a year or so.

Just do it.

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