How To Get And Keep People’s Attention Using This Simple Strategy
I use this strategy a lot
This story has 400 words but teaches you a $4,000 worth of writing lesson!
Understand. Writing online is a game. The better you play, the easier you win. Not to mention, writing has some rules, and you should know about them. However, once you learn the rules, you can also break them.
Now let me ask you:
What one writing rule applies in every form of writing?
No matter what you write:
- Blog posts
- Newsletters
- Twitter posts
- Medium stories
- LinkedIn articles
Anything. You name it. That one writing rule applies everywhere.
And I see that rule everywhere. Great writers always follow that rule.
Can you guess what that rule is? Now you may say…
- No jargons
- Great hook
- Simple words
- Irresistible headlines
Awesome. You’re right at some level. But that’s NOT the answer I’m looking for. Although you may know that rule, which I’m talking about, but you can’t recall it right now.
Want me to answer you? Listen closely.
Whitespace.
I told you before, you know it because couldn’t recall.
Now hear me out…
Whitespace is the best way to get and keep the reader’s attention.
More whitespace, more eyeballs.
“When you sit down to write. You face writer’s block — lack of ideas, or lack of motivation, you don’t know what to write. you open your phone and start scrolling social media, assuming that you’ll finish the work tomorrow. But it never happens. The worst part: When you do it for one day, you try to do it every day, and it becomes your habit. The solution: Sit down to write even if you face writer’s block, lack of ideas, or lack of motivation. Just sit there. And slowly but surely, you’ll get back on track. Now you may have many questions like it doesn’t work that way. We should not force ourselves, etc., etc. But trust me — try doing it.”
If you have read the above paragraph — Thank you. But if you didn’t, what was the reason? Hold on! Let me give you the reason…
It feels daunting to read such a long paragraph, isn’t it?
And it doesn’t make sense to read it. It feels like you’re wasting your time reading the paragraph. Thus, when you see a long paragraph, you try to skip that part — Human Psychology 101.
However, I could have written that story in multiple paragraphs. But I wanted to show you how it feels when you don’t care about whitespace.
So what can you learn from this?
Keep your paragraphs short so they have enough whitespace. Make a distance between one paragraph to another paragraph. They please the reader’s eye. They do. Trust me.
I hope you get the point.
This story will help you grow and make money on Medium, read this:
