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How I (You Can Too!) Positioned Myself As An Authority In My Niche

The secret to building fans

Har Narayan
5 min readApr 4, 2024
Freepik

Okay, so you want to position yourself in your niche?

But first, read the truth: It’s not easy to position yourself in a niche. If it was easy, everyone would have built a massive following and made a ton of money writing on Medium, but did they?

Positioning yourself in a niche requires a certain type of “Do’s” And “Don’ts.” The better you understand it, the sooner you can position yourself in the niche you want.

Now here’s the good news: To make it easier for you, I’m going to give you a few steps that you should follow to position yourself in your niche.

Let’s dive in!

1. The Appearance

The first thing you can do to position yourself in your niche is to design or brand your Medium profile.

Let’s face it: When a reader comes to your profile, they look for your profile picture, your bio, your banner post, your pinned story, and your About page.

And you shouldn’t forget that those elements I just listed out are the chance for you to show the reader “Who you are” and “What you really stand for.” And the way you can do it is by correlating all elements with each other.

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