Dear Writer — Stop Writing About Self-Improvement, Do This Instead
The Harsh Reality
Self-improvement stories are the machine for getting tons of views.
If you don’t have any idea what to write about then the self-improvement niche is the way to go. This is what almost every writer does. Writing about self-improvement stories is not bad, but fooling yourself to write only about self-improvement stories is sinful without your inner permission.
I've seen so many new writers write about the self-improvement stuff, why? because they don’t know what niche they actually are in, what their voice is, or what their targeted audiences are, they use the self-improvement stories because they want to survive on the platform.
Harsh reality.
Fun fact: this is a huge problem because this happens with almost 95% of medium writers, every profile you open, you will find the self-help stories they will have, for sure.
No doubt this is the number one reason to give up.
Why Medium is full of self-improvement content? On the platform, you see only life lessons, habits, routine, productivity, and personal life type of content. Because, on medium self-improvement and personal development content works really well, but it doesn't mean if this type of content works well, so you should also have to write about only self-improvement stuff, Nope!
There are millions of topics out there. Why you should not try those topics? why self-improvement only?
Don’t get me wrong, I’m not against of self-improvement stories, even though I have a few self-improvement books too.
But, here are the things — (My perspective)
Let's assume, You are writing on medium about cryptocurrency and self-improvement articles, and your category ratio is 3:7 (Crypto: self-help) once you hit 10k followers on your account you come with a course called “Bitcoin Rocker” let’s say, the course price is $249.
What do you think? how many conversions you will get?
Less than 1%
Why? because most of the audience followed you for your self-help articles, not for your cryptocurrency stuff.
So, why not only write about crypto stuff, because your ultimate goal is to make money from your writing, from your audience, isn't it?
I do believe, you can also monetize the self-help audience but — barely.
If you write just for fun or as a hobby, then it’s good, but if you are serious about your writing and want to monetize your words, and your work, then you have to change the way you write.
In order to sell something, your audience should be targeted.
Make sense?
One more thing, I have also seen so many writers write about the ten different domains, they write about diabetes, they write about finance, and they write about the education system.
This is too bad, man!
If you want to monetize your audience it’s not going to work, you have to select your domain and will have to become the king of that domain. Although I'm not saying, you have to narrow down your category. Nope!.
Let’s say you write about the writing stuff, then you can cover sales, marketing, copywriting, personal branding, and audience growth sub-domains. Because these are the co-related topics of the same domain.
So how you can find your domain and will become the king of that domain?
It’s pretty easy just select your top 3 niches and write it for straight 100 days, double down on what works and cut down what doesn't work.
If you want to know more about how to find your own category and become the master of that category then I've written an Ebook called “Category Innovation.” In this ebook, I've shown a practical guide on how you can find your niche within 100 days of writing. If you want to read it, here is the link —
If my points are not making any sense, suggest me or guide me in the comment section, I would love to take suggestions from you.
Keep writing.
