Member-only story
7 Worst Headline Mistakes That Truly Sabotage Your Growth On Medium
The art of writing outstanding headlines
A famous man, also known as the “Father of Advertising,” David Ogilvy once famously said:
“When you have written your headline, you have spent eighty cents out of your dollar.”
And this is why 80% of the effort, time, and attention should go into writing, rewriting, and perfecting your headline. And the rest 20% should go for writing and editing the story itself.
It might sound cliché to admit how someone can spend 80% of the time, effort, and attention on writing and polishing their headline. But my friend, trust me, your headlines matter way more than you think they do.
The headline is the first thing a reader sees, so if you CAN’T grab their attention and convince them to click on your headline, you already have lost the game — No matter how good your story is, they’re not reading it!
So if you want to get people’s attention and make them click on your headline — so they can open and read your story, you need to avoid making these 7 worst headline mistakes at all costs.
Let’s dive in!
