5 Proven Headline Formats

Take it or leave it

Photo by Piero Nigro on Unsplash

“When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy (The father of advertising)

So let’s get into it:

1. How To → How I Did

This is by far the best headline hack I’ve found.

It’s easier to write “How-to” stories. But it’s pretty hard to write “How I did” stories. Because if you haven’t done the “Work,” you can’t just put “How I did” in the headline. Makes sense?

But if you can write “How I did” stories, you’ll have all the eyeballs you want.

When you write “How I did” stories, they automatically become an inspiration for other people. People want to learn from the person who’s done the work, not from someone who’s writing “How-to” stories.

Here are some of the stories I’ve written in this format:

2. Experience Umbrell

This is my second-best headline format.

In this headline format, you talk about your experience and knowledge. These headlines work the same as “How I did”…