3 Compulsory Questions You Should Ask Before Creating Your Headlines

Don’t create your headlines without asking them

Har Narayan
3 min readAug 22, 2022
Freepik

Your headline should be clear, not clever.

Creating great headlines is a skill. But, the sad reality is most writers fail to create irresistible headlines. So, what if told you that I can help you to create your headline 10x better? Yup. In this post, I’ll give you the 3 compulsory questions that allow you to get 10x click on your headlines.

Here are the questions:

1. What Is About?

What your headline is about?

Ask this question before writing anything. First, describe it in your headline. Because if your about (topic) will be vague in your headline, it will confuse the reader.

What do I mean by the about?

Is it about the problem?

Is it about lessons?

Is it about mistakes?

Is it about questions? (this post)

Is it a how-to guide?

So on and so forth…

Are you getting my point?

Here are some examples of my posts:

Author Screenshot
Author Screenshot

2. Who Is For

If you’re writing for everyone, then you’re writing for no one.

Naming the audience is so important. Before writing your headline, you have to ask yourself, who is your targeted reader? Although, It can confuse you more often because sometimes it will be visible in your headlines and sometimes not.

Ask yourself:

Am I writing for writers? or

Am I writing for Students?

Am I writing for Doctors?

Am I writing for Lawyers?

Am I writing for Designers?

So on and so forth

Example from my posts:

Author Screenshot
Author Screenshot

As I said to you before, in some headlines your targeted readers will be invisible. But they can easily feel it through the headline.

3. Consequence

Without this, a reader won’t click on your headline.

Ok, you showed them: What is about, and who is for. But what are the consequences of reading it? Why they will waste their time reading your 800 words article? You have to give them the reason.

Ask yourself:

What’s the benefit of clicking on your headline? or

What’s the outcome of clicking on your headline?

What’s the result of clicking on your headline?

Here are the examples from my posts:

Author Screenshot
Author Screenshot

Take some time to understand it.

Final Touch

Don’t create your headlines without asking these 3 questions.

I know it will take you some time to master this craft. But, it’s ok. Because every good thing takes time. But once you learn this skill, you’ll never beg for clicks.

I hope this helps.

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Thanks for reading:)

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